You need not always build your analytic tools, sometimes you should buy in. If the chosen application does what you need that often makes g...

I've posted before on Cluster Analysis, in an attempt to demystify one of the more accessible and useful analytical approaches for CPG/R...

If you haven’t already read the previous entries in this series, you may want to go back and check out [ Point of Sale Data – the basics ]...

I’m assuming that you now have a DSR (see [ Point Of Sale Data - Basic Analytics ] ) so you can manipulate the large quantities of data ne...

The current Wikipedia page on Cluster Analysis, excerpted below, is correct, detailed and makes absolute sense.  Then again, if you do not h...

Reporting is about what happened; Analytics is about answering "what if" and "what's best" questions.   Most of the...