BAD BUSINESS ANALYTICS MAY BE HAZARDOUS TO YOUR WEALTH.
Business Analytics and Predictive Modeling for CPG/Retail
WARNING: Bad business analytics may be hazardous to your wealth !
You paid handsomely for the software, perhaps for consulting too and have had some bright sparks working on it for months: the results of your analytics project are in and the answer is ... useless without some understanding of how good the models are it's built on. If the analyst cannot give you detail on how 'good" the model is for its purpose, all results should come with a wealth warning.
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