Most CPG implementations of a DSR support just one retailer's POS data. OK before someone get's back to me with "but we have multiple retailers' POS data in our system", I'll clarify:
- Having Walmart and Sam's Club data in the same DSR does not count (as the data comes from the same single source, RetailLink) and I bet you are still limited as to what you can report on across them.
- If you have multiple-retailer's POS data set up in isolated databases using the same front-end... it does not count
- If you have the data in the same database but without common data standards ... it does not count.
- If you have the data in the same database but with no way to run analysis or reports across multiple retailers at once... it does not count.
Does it matter? I think so, multi-retailer ability opens up big opportunities around promotional-effectiveness, assortment planning, supply-chain forecasting (demand sensing) and ease of use.