In 2011, approximately 15% of the US population received SNAP benefits that they can spend on most food and beverage items in store. SNAP funding has doubled in the last 3 years.
SNAP can create large spikes in demand at the store and yet, because of the way these funds are distributed , this is typically hidden from analysts looking at aggregate data. (see Do you need daily Point of Sale data?... )
If you do not know which products, stores and dates will see spikes in demand how can you ensure product is on-shelf? Ignoring SNAP may be costing you sales.
This is the first in a series of posts covering Analytics around SNAP and opportunities for driving incremental sales.
The table below shows the days of the month (highlighted in red) when each state distributes SNAP funding (click on it to enlarge):